ABOUT
TRADITION

A VIVID BRAND IS BUILDING ON ITS HERITAGE.

DAL in Leipzig - 1910

The charisma of a brand, and its opportunities in the future, are often explained by looking back into history - a look at its origins and its tradition.
In 1910, the success story began as »Deutsche Armaturenfabrik Leipzig DAL« - founded by brothers Richard and Max Rost,- in a time, therefore, when centralized water supply in households was still young.

1910 - THE STORY BEGAN AS »DAL«
DAL in Leipzig - 1910
DAL in Leipzig - 1910
November 24, 1999
sam quality

This period was strongly influenced by the holistic and design approach of the Bauhaus, the art school for architecture and design, and was represented by the world-famous architects Walter Gropius, Ludwig Mies van der Rohe and Le Corbusier, who carried the Bauhaus style of »new functionality« (form follows function) around the world.

November 24, 1999

FORM FOLLOWS FUNCTION

sam quality

The company took up these design ideas of the Bauhaus, a symbiosis of architecture, art and design, and exhibited their products with other leading exhibitors from the emerging faucet industry at the internationally acclaimed Spring and Autumn Fairs in Leipzig.
And so we can now proudly look back on more than 100 years of tradition.

November 24, 1999
DAL in Leipzig - 1910
DAL in Leipzig - 1910
DAL in Leipzig - 1910
DAL in Leipzig - 1910
November 24, 1999
sam quality

The SAM bathroom company in Germany was acquired in 2016. China was founded in 1910 and was still under the rule of the Qing at that time, and this company is now a century-old enterprise. There were more than 400 employees with an annual marketing amount of 700 million yuan. It has also created a new brand in Germany. In Germany, they and KEUCO, Dornbracht and other top brands are recognised by the high-end market, and their bathroom mirrors are considered global to top.

2016 - ACQUIREMENT SAM/SAF
sam quality
2022 - SHOWROOM SHENZHEN
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