sam - a vivid brand

ABOUT
TRADITION

For over 110 years, sam offers high-quality products for your bathroom. With the interaction of design, quality, and experience we developed an assortment that adapts perfectly to customer needs. We offer holistic solutions that turn your bathroom into an important living space that makes you, your family, and your guests feel at home. To convincingly harmonize material and aesthetics as well as turn function into an experience. This is the aspiration that sam claims to the design of its products. The advantage for our customers: a perfect result.

A VIVID BRAND IS BUILDING ON ITS HERITAGE.

Gebrüder Rost, founded in 1863, Yellow and Metal Goods Factory,
Eberhardstraße 12, Leipzig, (Tel. 643)
Owners Bruno, Julius, Emil and Richard Rost
© Sächsiche Landes-Bilbliothek, Stadtgeschichtliches Museum Leipzig

1863 - THE STORY BEGAN AS »YELLOW & METALL GOODS FACTORY - ROST BROTHERS«

The charisma of a brand, and its opportunities in the future, are often explained by looking back into history - a look at its origins and its tradition.
In 1910, the success story continues as »Deutsche Armaturenfabrik Leipzig DAL« - founded by brothers Richard and Max Rost,- in a time, therefore, when centralized water supply in households was still young.

1910 - THE SUCCESS STORY CONTINUES
DAL in Leipzig - 1910
DAL in Leipzig - 1910
1924 - Fair Advertising, Leipzig
sam quality

This period was strongly influenced by the holistic and design approach of the Bauhaus, the art school for architecture and design, and was represented by the world-famous architects Walter Gropius, Ludwig Mies van der Rohe and Le Corbusier, who carried the Bauhaus style of »new functionality« (form follows function) around the world.

1935 - Aerial View - SAF - Location in Leipzig
sam quality

The company took up these design ideas of the Bauhaus, a symbiosis of architecture, art and design, and exhibited their products with other leading exhibitors from the emerging faucet industry at the internationally acclaimed Spring and Autumn Fairs in Leipzig.
And so we can now proudly look back on more than 100 years of tradition.

Modern Design - international Designer
DAL in Leipzig - 1910
DAL in Leipzig - 1910
DAL in Leipzig - 1910
DAL in Leipzig - 1910
Full-range supplier for quality and lifestyle
sam quality

In 2017, the Kinen Group entered the German Market through the acquisition of SAM.

2017 - ACQUIREMENT SAM/SAF
sam quality

sam was located in Menden, an important bese for faucet and accessires production in Germany. Grohe, KLUDI, Dornbarcht and KEUCO have their origins in the same region.

2017 - Aerial View - SAM - Location in Menden
sam quality

In 2017, the Kinen Group entered the German Market through the acquisition of SAM.

2017/2019 - RESTRUCTURING SAM/SAF
sam quality

Restructuring begins with a viable concept and a good team…

2017/2019 - RESTRUCTURING SAM/SAF
sam quality
2022/2023 - REALIGNMENT OF PRODUCT RANGE
sam quality
2022 - OPENING SHOWROOM SHENZHEN
sam quality

sam & SAF Pte. Ltd. has been established in Singapore to serve South East Asia.

2023/2024 - STARTING BUISINESS IN SINGAPORE
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